مرکز منطقه ای اطلاع رساني علوم و فناوري - Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes

Title of article :

Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes

Author/Authors :

Michael A. Jones، نويسنده , , David L. Mothersbaugh، نويسنده , , Sharon E. Beatty، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2002

Pages :

From page :

441

To page :

450

Keywords :

switching costs , Customer loyalty , Services , retention

Journal title :

Journal of Business Research

Serial Year :

2002

Journal title :

Journal of Business Research

Record number :

154641

Link To Document :