Title of article :
Should marketing be cross-functional? Conceptual development and international empirical evidence
Author/Authors :
Harley Krohmer، نويسنده , , Christian Homburg، نويسنده , , John P. Workman، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2002
Keywords :
Cross-functional interaction , Cross-functional dispersion of influence , Marketing organization , Marketing performance , Marketing
Journal title :
Journal of Business Research
Journal title :
Journal of Business Research
