مرکز منطقه ای اطلاع رساني علوم و فناوري - The effects of sales presentation quality and initial perceptions on persuasion: a multiple role perspective

Title of article :

The effects of sales presentation quality and initial perceptions on persuasion: a multiple role perspective

Author/Authors :

John R. Sparks، نويسنده , , Charles S. Areni، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2002

Pages :

From page :

517

To page :

528

Keywords :

Personal selling , Sales presentation quality , Persuasion

Journal title :

Journal of Business Research

Serial Year :

2002

Journal title :

Journal of Business Research

Record number :

154647

Link To Document :