مرکز منطقه ای اطلاع رساني علوم و فناوري - Assessing market structure and company fit based on consumer perceptions in dynamic information technology markets

Title of article :

Assessing market structure and company fit based on consumer perceptions in dynamic information technology markets

Author/Authors :

John H. Roberts، نويسنده , , Pamela D. Morrison، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2002

Pages :

From page :

679

To page :

686

Keywords :

New product , Market structure

Journal title :

Journal of Business Research

Serial Year :

2002

Journal title :

Journal of Business Research

Record number :

154667

Link To Document :