مرکز منطقه ای اطلاع رساني علوم و فناوري - Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events

Title of article :

Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events

Author/Authors :

Roscoe Hightower Jr، نويسنده , , Michael K. Brady، نويسنده , , Thomas L. Baker، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2002

Pages :

From page :

697

To page :

707

Keywords :

sports marketing , Servicescape , Hedonic consumption

Journal title :

Journal of Business Research

Serial Year :

2002

Journal title :

Journal of Business Research

Record number :

154669

Link To Document :