Title of article
Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events
Author/Authors
Roscoe Hightower Jr، نويسنده , , Michael K. Brady، نويسنده , , Thomas L. Baker، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2002
Pages
11
From page
697
To page
707
Keywords
sports marketing , Servicescape , Hedonic consumption
Journal title
Journal of Business Research
Serial Year
2002
Journal title
Journal of Business Research
Record number
154669
Link To Document