Title of article
The effects of discount level, price consciousness and sale proneness on consumersʹ price perception and behavioral intention
Author/Authors
Bruce L. Alford، نويسنده , , Abhijit Biswas، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2002
Pages
9
From page
775
To page
783
Keywords
Reference prices , Sales proneness , Price consciousness , Offer value , Discount , Search intention , Buying intention
Journal title
Journal of Business Research
Serial Year
2002
Journal title
Journal of Business Research
Record number
154676
Link To Document