مرکز منطقه ای اطلاع رساني علوم و فناوري - The effects of discount level, price consciousness and sale proneness on consumersʹ price perception and behavioral intention

Title of article :

The effects of discount level, price consciousness and sale proneness on consumersʹ price perception and behavioral intention

Author/Authors :

Bruce L. Alford، نويسنده , , Abhijit Biswas، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2002

Pages :

From page :

775

To page :

783

Keywords :

Reference prices , Sales proneness , Price consciousness , Offer value , Discount , Search intention , Buying intention

Journal title :

Journal of Business Research

Serial Year :

2002

Journal title :

Journal of Business Research

Record number :

154676

Link To Document :