مرکز منطقه ای اطلاع رساني علوم و فناوري - Lessons learned in cross-cultural research of Chinese and North American consumers

Title of article :

Lessons learned in cross-cultural research of Chinese and North American consumers

Author/Authors :

KathleenBrewer Doran، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2002

Pages :

From page :

823

To page :

829

Keywords :

China , Cross-cultural methodology , Information search and use , decision making

Journal title :

Journal of Business Research

Serial Year :

2002

Journal title :

Journal of Business Research

Record number :

154682

Link To Document :