مرکز منطقه ای اطلاع رساني علوم و فناوري - Gender-role portrayals in Malaysian and Singaporean television commercials: an international advertising perspective

Title of article :

Gender-role portrayals in Malaysian and Singaporean television commercials: an international advertising perspective

Author/Authors :

Thomas Tsu Wee Tan، نويسنده , , Lee Boon Ling، نويسنده , , Eleanor Phua Cheay Theng، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2002

Pages :

From page :

853

To page :

861

Keywords :

Advertising research , Asian television commercials , Gender role portrayals , Mass media

Journal title :

Journal of Business Research

Serial Year :

2002

Journal title :

Journal of Business Research

Record number :

154685

Link To Document :