Title of article :
Comparative advertising effectiveness in different national cultures
Author/Authors :
Jung Ok Jeon، نويسنده , , Sharon E. Beatty، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2002
Pages :
7
From page :
907
To page :
913
Keywords :
Comparative Advertising , Cross-cultural assessments
Journal title :
Journal of Business Research
Serial Year :
2002
Journal title :
Journal of Business Research
Record number :
154692
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154692
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