Title of article :
East–West consumer confidence and accuracy in memory for product information
Author/Authors :
Elizabeth Cowley، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2002
Keywords :
Memory , Cross-cultural , Retrieval strategies , Informal processing , Recognition confidence , Dual processing
Journal title :
Journal of Business Research
Journal title :
Journal of Business Research