Title of article :
Exploring the relationships between shopping trip type, purchases of products on promotion, and shopping basket profit
Author/Authors :
Rockney G. Walters، نويسنده , , Maqbul Jamil، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2003
Keywords :
Shopping basket profit , Retail price promotions , Shopping trip types
Journal title :
Journal of Business Research
Journal title :
Journal of Business Research