• Title of article

    Discovery and communication of important marketing findings: Evidence and proposals

  • Author/Authors

    J. Scott Armstrong، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2003
  • Pages
    16
  • From page
    69
  • To page
    84
  • Keywords
    Competing hypotheses , Replication , Peer review , Principles , validity , Surprising findings
  • Journal title
    Journal of Business Research
  • Serial Year
    2003
  • Journal title
    Journal of Business Research
  • Record number

    154708

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154708