مرکز منطقه ای اطلاع رساني علوم و فناوري - The influence of the image of a productʹs region of origin on product evaluation

Title of article :

The influence of the image of a productʹs region of origin on product evaluation

Author/Authors :

Koert van Ittersum، نويسنده , , Math J. J. M. Candel، نويسنده , , Matthew T. G. Meulenberg، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

215

To page :

226

Keywords :

Region of origin , Product-specific regional image , Regional product , Product evaluation

Journal title :

Journal of Business Research

Serial Year :

2003

Journal title :

Journal of Business Research

Record number :

154725

Link To Document :