مرکز منطقه ای اطلاع رساني علوم و فناوري - Buyer–seller relationships and selling effectiveness: the moderating influence of buyer expertise and product competitive position

Title of article :

Buyer–seller relationships and selling effectiveness: the moderating influence of buyer expertise and product competitive position

Author/Authors :

Judy A. Wagner، نويسنده , , Noreen M. Klein، نويسنده , , Janet E. Keith، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

295

To page :

302

Keywords :

Buyer– seller relationship , Computer-interactive interviews , Relational exchange , Discrete exchange , Competitive position , Selling effectiveness

Journal title :

Journal of Business Research

Serial Year :

2003

Journal title :

Journal of Business Research

Record number :

154733

Link To Document :