Title of article
Buyer–seller relationships and selling effectiveness: the moderating influence of buyer expertise and product competitive position
Author/Authors
Judy A. Wagner، نويسنده , , Noreen M. Klein، نويسنده , , Janet E. Keith، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2003
Pages
8
From page
295
To page
302
Keywords
Buyer– seller relationship , Computer-interactive interviews , Relational exchange , Discrete exchange , Competitive position , Selling effectiveness
Journal title
Journal of Business Research
Serial Year
2003
Journal title
Journal of Business Research
Record number
154733
Link To Document