مرکز منطقه ای اطلاع رساني علوم و فناوري - Sequential brand extensions and brand choice behavior

Title of article :

Sequential brand extensions and brand choice behavior

Author/Authors :

Vanitha Swaminathan، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

431

To page :

442

Keywords :

Brand extensions , Brand equity , Branding strategy , Sequential brand extensions

Journal title :

Journal of Business Research

Serial Year :

2003

Journal title :

Journal of Business Research

Record number :

154746

Link To Document :