مرکز منطقه ای اطلاع رساني علوم و فناوري - Color and shopping intentions: The intervening effect of price fairness and perceived affect

Title of article :

Color and shopping intentions: The intervening effect of price fairness and perceived affect

Author/Authors :

Barry J. Babin، نويسنده , , David M. Hardesty، نويسنده , , Tracy A. Suter، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

541

To page :

551

Keywords :

Color , atmosphere , Retail patronage , Shopping emotion

Journal title :

Journal of Business Research

Serial Year :

2003

Journal title :

Journal of Business Research

Record number :

154757

Link To Document :