مرکز منطقه ای اطلاع رساني علوم و فناوري - Advertising standardization in multinational corporations: The subsidiary perspective

Title of article :

Advertising standardization in multinational corporations: The subsidiary perspective

Author/Authors :

Saeed Samiee، نويسنده , , Insik Jeong، نويسنده , , Jae Hyeon Pae، نويسنده , , Susan Tai، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

613

To page :

626

Keywords :

Subsidiary , Standardization , Country of origin , International advertising , Multinational corporation

Journal title :

Journal of Business Research

Serial Year :

2003

Journal title :

Journal of Business Research

Record number :

154763

Link To Document :