Title of article
Advertising standardization in multinational corporations: The subsidiary perspective
Author/Authors
Saeed Samiee، نويسنده , , Insik Jeong، نويسنده , , Jae Hyeon Pae، نويسنده , , Susan Tai، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2003
Pages
14
From page
613
To page
626
Keywords
Subsidiary , Standardization , Country of origin , International advertising , Multinational corporation
Journal title
Journal of Business Research
Serial Year
2003
Journal title
Journal of Business Research
Record number
154763
Link To Document