Title of article
The shielding effects of brand image against lower quality countries-of-origin in global manufacturing
Author/Authors
Myung-Soo Jo، نويسنده , , Kent Nakamoto، نويسنده , , James E. Nelson، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2003
Pages
10
From page
637
To page
646
Keywords
Country-of-origin , Protective effects of brand image , Global manufacturing , Accessibility– diagnosticity and information integration
Journal title
Journal of Business Research
Serial Year
2003
Journal title
Journal of Business Research
Record number
154765
Link To Document