Title of article
Brand New: How Entrepreneurs Earned Consumersʹ Trust from Wedgwood to Dell: Nancy F. Koehn, Harvard Business School Press, Boston, 2001, 469 pages, US$39.95
Author/Authors
Charles Noble، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2003
Pages
2
From page
687
To page
688
Journal title
Journal of Business Research
Serial Year
2003
Journal title
Journal of Business Research
Record number
154770
Link To Document