مرکز منطقه ای اطلاع رساني علوم و فناوري - Brand New: How Entrepreneurs Earned Consumersʹ Trust from Wedgwood to Dell: Nancy F. Koehn, Harvard Business School Press, Boston, 2001, 469 pages, US$39.95

Title of article :

Brand New: How Entrepreneurs Earned Consumersʹ Trust from Wedgwood to Dell: Nancy F. Koehn, Harvard Business School Press, Boston, 2001, 469 pages, US$39.95

Author/Authors :

Charles Noble، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

687

To page :

688

Journal title :

Journal of Business Research

Serial Year :

2003

Journal title :

Journal of Business Research

Record number :

154770

Link To Document :

https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154770