مرکز منطقه ای اطلاع رساني علوم و فناوري - Norms and power in marketing relationships: Alternative theories and empirical evidence

Title of article :

Norms and power in marketing relationships: Alternative theories and empirical evidence

Author/Authors :

Pierre Berthon، نويسنده , , Leyland F. Pitt، نويسنده , , Michael T. Ewing، نويسنده , , Gunnar Bakkeland، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

699

To page :

709

Keywords :

Transaction Cost Analysis , Marketing relationships , Relationship norms

Journal title :

Journal of Business Research

Serial Year :

2003

Journal title :

Journal of Business Research

Record number :

154773

Link To Document :