مرکز منطقه ای اطلاع رساني علوم و فناوري - AOL Time Warner, Terra Lycos, Vivendi, and the transformation of marketing

Title of article :

AOL Time Warner, Terra Lycos, Vivendi, and the transformation of marketing

Author/Authors :

Donald N. Thompson، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

861

To page :

866

Keywords :

AOL , Time Warner , Keiretsu , Pointcasting , Marketing

Journal title :

Journal of Business Research

Serial Year :

2003

Journal title :

Journal of Business Research

Record number :

154790

Link To Document :