مرکز منطقه ای اطلاع رساني علوم و فناوري - The Internet as information minefield: An analysis of the source and content of brand information yielded by net searches

Title of article :

The Internet as information minefield: An analysis of the source and content of brand information yielded by net searches

Author/Authors :

James C. Ward، نويسنده , , Amy L. Ostrom، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

907

To page :

914

Journal title :

Journal of Business Research

Serial Year :

2003

Journal title :

Journal of Business Research

Record number :

154795

Link To Document :