Title of article
Strategic channel activity preannouncements: An exploratory investigation of antecedent effects
Author/Authors
Kim Schatzel، نويسنده , , Cornelia Droge، نويسنده , , Roger Calantone، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2003
Pages
11
From page
923
To page
933
Keywords
Preannouncement , Strategic channel communication , Firm reputation , Supplier– buyer channel arrangements , Environmental hostility
Journal title
Journal of Business Research
Serial Year
2003
Journal title
Journal of Business Research
Record number
154797
Link To Document