مرکز منطقه ای اطلاع رساني علوم و فناوري - Cohort segmentation: An exploration of its validity

Title of article :

Cohort segmentation: An exploration of its validity

Author/Authors :

Stephanie M. Noble، نويسنده , , Charles D. Schewe، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

979

To page :

987

Keywords :

Baby boomers , Generation Y , Cohort segmentation , Generation X

Journal title :

Journal of Business Research

Serial Year :

2003

Journal title :

Journal of Business Research

Record number :

154802

Link To Document :