مرکز منطقه ای اطلاع رساني علوم و فناوري - Using an artificial neural network trained with a genetic algorithm to model brand share

Title of article :

Using an artificial neural network trained with a genetic algorithm to model brand share

Author/Authors :

Kelly E. Fish، نويسنده , , John D. Johnson، نويسنده , , Robert E. Dorsey، نويسنده , , Jeffery G. Blodgett، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2004

Pages :

From page :

To page :

Keywords :

Artificial neural network , Multinomial logit , Choice model , BACKPROPAGATION , Genetic algorithm

Journal title :

Journal of Business Research

Serial Year :

2004

Journal title :

Journal of Business Research

Record number :

154817

Link To Document :