• Title of article

    Using an artificial neural network trained with a genetic algorithm to model brand share

  • Author/Authors

    Kelly E. Fish، نويسنده , , John D. Johnson، نويسنده , , Robert E. Dorsey، نويسنده , , Jeffery G. Blodgett، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2004
  • Pages
    7
  • From page
    79
  • To page
    85
  • Keywords
    Artificial neural network , Multinomial logit , Choice model , BACKPROPAGATION , Genetic algorithm
  • Journal title
    Journal of Business Research
  • Serial Year
    2004
  • Journal title
    Journal of Business Research
  • Record number

    154817

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154817