Title of article :
Measurement validation in marketing research: A review and commentary
Author/Authors :
Bruce L. Alford، نويسنده , , Brian T. Engelland، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2004
Pages :
3
From page :
95
To page :
97
Journal title :
Journal of Business Research
Serial Year :
2004
Journal title :
Journal of Business Research
Record number :
154819
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154819
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