• Title of article

    Measurement validation in marketing research: A review and commentary

  • Author/Authors

    Bruce L. Alford، نويسنده , , Brian T. Engelland، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2004
  • Pages
    3
  • From page
    95
  • To page
    97
  • Journal title
    Journal of Business Research
  • Serial Year
    2004
  • Journal title
    Journal of Business Research
  • Record number

    154819