Title of article
Assessing the validity of secondary data proxies for marketing constructs
Author/Authors
Mark B. Houston، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2004
Pages
8
From page
154
To page
161
Keywords
Secondary data , triangulation , Construct validity , Nomological validity
Journal title
Journal of Business Research
Serial Year
2004
Journal title
Journal of Business Research
Record number
154824
Link To Document