مرکز منطقه ای اطلاع رساني علوم و فناوري - Assessing the validity of secondary data proxies for marketing constructs

Title of article :

Assessing the validity of secondary data proxies for marketing constructs

Author/Authors :

Mark B. Houston، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2004

Pages :

From page :

154

To page :

161

Keywords :

Secondary data , triangulation , Construct validity , Nomological validity

Journal title :

Journal of Business Research

Serial Year :

2004

Journal title :

Journal of Business Research

Record number :

154824

Link To Document :