Choice Environment, Market Complexity, and Consumer Behavior: A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice

Joffre Swait، نويسنده , , Wiktor Adamowicz، نويسنده ,

دوماهنامه با شماره پیاپی سال 2001

27

141

167

random utility theory. , choice modeling , context effects

Organizational Behavior and Human Decision Processes

2001

Organizational Behavior and Human Decision Processes

157831