• Title of article

    Adaptive aspirations and contributions to a public good: Generic advertising as a response to decline

  • Author/Authors

    Sandeep Krishnamurthy، نويسنده , , William P. Bottom، نويسنده , , Ambar G. Rao، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 2003
  • Pages
    12
  • From page
    22
  • To page
    33
  • Journal title
    Organizational Behavior and Human Decision Processes
  • Serial Year
    2003
  • Journal title
    Organizational Behavior and Human Decision Processes
  • Record number

    157947

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=157947