Marketing Management Support Systems: Principles, Tools, and Implementation: Berend Wierenga and Gerrit van Bruggen, Kluwer Academic Publishers, Boston/Dordrecht/London, 2000. ISBN: 0-7293-8615-9. 341 pp.

Arvind Rangaswamy، نويسنده ,

ماهنامه با شماره پیاپی سال 2000

3

363

365

International Marketing , Market orientation , Corporate culture , Business-to-business markets , innovation

International Journal of Research in Marketing

2000

International Journal of Research in Marketing

159007