Title of article
Marketing Management Support Systems: Principles, Tools, and Implementation: Berend Wierenga and Gerrit van Bruggen, Kluwer Academic Publishers, Boston/Dordrecht/London, 2000. ISBN: 0-7293-8615-9. 341 pp.
Author/Authors
Arvind Rangaswamy، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2000
Pages
3
From page
363
To page
365
Keywords
International Marketing , Market orientation , Corporate culture , Business-to-business markets , innovation
Journal title
International Journal of Research in Marketing
Serial Year
2000
Journal title
International Journal of Research in Marketing
Record number
159007
Link To Document