Title of article
Optimization of planning an advertising campaign of goods and services
Author/Authors
Belenky، نويسنده , , A.S. and Belenkii، نويسنده , , I.، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
13
From page
1391
To page
1403
Abstract
A generalization of the mathematical model and operations research problems formulated on its basis, which were presented in [1] in the framework of an approach to planning an advertising campaign of goods and services, is considered, and corresponding nonlinear programming problems with linear constraints are formulated.
Keywords
Nonlinear programming , Probability of an event , Advertising campaign , Consumerיs behavior , expectation
Journal title
Mathematical and Computer Modelling
Serial Year
2002
Journal title
Mathematical and Computer Modelling
Record number
1592471
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