Heterogeneity and purchase event feedback in choice models: An empirical analysis with implications for model building

Kusum L. Ailawadi، نويسنده , , Karen Gedenk، نويسنده , , Scott A. Neslin، نويسنده ,

ماهنامه با شماره پیاپی سال 1999

22

177

198

Retailing , Private-label brands , Advertising , market power , Collusion , price

International Journal of Research in Marketing

1999

International Journal of Research in Marketing

159268