مرکز منطقه ای اطلاع رساني علوم و فناوري - Country of origin: A competitive advantage?

Title of article :

Country of origin: A competitive advantage?

Author/Authors :

Jagdish Agrawal، نويسنده , , Wagner A. Kamakura، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1999

Pages :

From page :

255

To page :

267

Keywords :

private labels , Price fairness , Store brands , Price consciousness

Journal title :

International Journal of Research in Marketing

Serial Year :

1999

Journal title :

International Journal of Research in Marketing

Record number :

159272

Link To Document :