Title of article :
If looks could sell: Moderation and mediation of the attractiveness effect on salesperson performance
Author/Authors :
Michael Ahearne، نويسنده , , Thomas W. Gruen، نويسنده , , Cheryl Burke Jarvis، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1999
Keywords :
Hedonic regression , Competitive advantage , Objective quality of brands , country of origin , meta-analysis
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
