Title of article :
Estimation of posterior probabilities of consumer situational choices with neural network classifiers
Author/Authors :
Michael Y. Hu، نويسنده , , Murali Shanker، نويسنده , , Ming S. Hung، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1999
Pages :
11
From page :
307
To page :
317
Keywords :
Brand choice , Estimation , Choice models , Other statistical techniques
Journal title :
International Journal of Research in Marketing
Serial Year :
1999
Journal title :
International Journal of Research in Marketing
Record number :
159275
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=159275
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