• Title of article

    Dynamic co-marketing alliances: When and why do they succeed or fail?

  • Author/Authors

    R. Venkatesh، نويسنده , , Vijay Mahajan، نويسنده , , Eitan Muller، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2000
  • Pages
    29
  • From page
    3
  • To page
    31
  • Keywords
    classification , Consumer choices , NEURAL NETWORKS , Posterior probabilities
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2000
  • Journal title
    International Journal of Research in Marketing
  • Record number

    159276

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=159276