• Title of article

    Introduction to the Special Issue on Marketing Modeling on the Threshold of the 21st Century

  • Author/Authors

    Jan-Benedict E. M. Steenkamp، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2000
  • Pages
    6
  • From page
    99
  • To page
    104
  • Keywords
    Brand value , Choice models , E-commerce , Internet marketing , Price sensitivity , Grocery products
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2000
  • Journal title
    International Journal of Research in Marketing
  • Record number

    159278

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=159278