Title of article
Building models for marketing decisions:: Past, present and future
Author/Authors
Peter S. H. Leeflang، نويسنده , , Dick R. Wittink، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2000
Pages
22
From page
105
To page
126
Journal title
International Journal of Research in Marketing
Serial Year
2000
Journal title
International Journal of Research in Marketing
Record number
159279
Link To Document