Title of article
Building models for marketing decisions:: Improving empirical procedures
Author/Authors
Roderick J. Brodie، نويسنده , , Peter J. Danaher، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2000
Pages
5
From page
135
To page
139
Keywords
Marketing models , Management applications
Journal title
International Journal of Research in Marketing
Serial Year
2000
Journal title
International Journal of Research in Marketing
Record number
159281
Link To Document