Title of article :
Building models for marketing decisions:: Improving empirical procedures
Author/Authors :
Roderick J. Brodie، نويسنده , , Peter J. Danaher، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2000
Keywords :
Marketing models , Management applications
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
