Title of article :
Comment on Leeflang and Wittink
Author/Authors :
Russell S. Winer، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2000
Pages :
5
From page :
141
To page :
145
Keywords :
Empirical generalisations , hypothesis testing , Model validation , Price elasticities , meta-analysis , Principles , Replication , Statistical testing
Journal title :
International Journal of Research in Marketing
Serial Year :
2000
Journal title :
International Journal of Research in Marketing
Record number :
159282
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=159282
