Title of article
Improving the external validity of marketing models:: A plea for more qualitative input
Author/Authors
Gilles Laurent، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2000
Pages
6
From page
177
To page
182
Keywords
Level decisions , Budget allocation , Spreadsheet optimization , Optimality conditions , Online heuristics
Journal title
International Journal of Research in Marketing
Serial Year
2000
Journal title
International Journal of Research in Marketing
Record number
159286
Link To Document