Title of article :
On the use of structural equation models for marketing modeling
Author/Authors :
Jan-Benedict E. M. Steenkamp، نويسنده , , Hans Baumgartner، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2000
Keywords :
Market response models , time-series analysis , Long-term marketing effects
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
