• Title of article

    On the use of structural equation models for marketing modeling

  • Author/Authors

    Jan-Benedict E. M. Steenkamp، نويسنده , , Hans Baumgartner، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2000
  • Pages
    8
  • From page
    195
  • To page
    202
  • Keywords
    Market response models , time-series analysis , Long-term marketing effects
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2000
  • Journal title
    International Journal of Research in Marketing
  • Record number

    159288

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=159288