Title of article
Marketing data, models and decisions
Author/Authors
Michel Wedel، نويسنده , , Wagner Kamakura، نويسنده , , Ulf B?ckenholt، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2000
Pages
6
From page
203
To page
208
Keywords
Marketing modeling , Structural Equation Modeling , Managerial decision making , time-series analysis , Latent curve modeling
Journal title
International Journal of Research in Marketing
Serial Year
2000
Journal title
International Journal of Research in Marketing
Record number
159289
Link To Document