مرکز منطقه ای اطلاع رساني علوم و فناوري - Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success

Title of article :

Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success

Author/Authors :

Michael Beverland، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

480

To page :

495

Keywords :

New Generation Cooperatives , Marketing , Branding , New Zealand

Journal title :

FOOD POLICY

Serial Year :

2007

Journal title :

FOOD POLICY

Record number :

159761

Link To Document :