Pyrazolyc 3-hydroxychromones: Regulation of ESIPT reaction by the “flavonol-like” intramolecular hydrogen bonding to carbonyl group oxygen, which dominates over the “alternative” H-bond to heterocyclic nitrogen

Two isomeric pyrazole derivatives of 3-hydroxychromone (3HC) with and without the possibility of the multiple intramolecular hydrogen bonds formation were compared theoretically and experimentally with the aim to find out whether the excited state intramolecular proton transfer (ESIPT) reaction follows the traditional to the most of 3HCs “flavonol-like” direction towards the CO group oxygen or an “alternative” direction towards the heterocyclic nitrogen atom. m-chemical modeling and comparative study of the experimental spectral parameters of the title compounds indicated the preferential realization of “flavonol-like” ESIPT to oxygen channel. C systems with the “alternative” intramolecular hydrogen bond to nitrogen were characterized as low fluorescent and practically unable to ESIPT with participation of the nitrogen containing heterocyclic unit.