Title of article
The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market
Author/Authors
Anita Elberse، نويسنده , , Bharat Anand، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
25
From page
319
To page
343
Keywords
advertising , effectiveness , Movies , Stock market simulations
Journal title
Information Economics and Policy
Serial Year
2007
Journal title
Information Economics and Policy
Record number
175446
Link To Document