Title of article :
Analyzing key performance indicators (KPIs) for E-commerce and Internet marketing of elderly products: A review
Author/Authors :
Tsai، نويسنده , , Yuan-Cheng and Cheng، نويسنده , , Yu-Tien، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2012
Pages :
7
From page :
126
To page :
132
Abstract :
With the transformation of its population structure and economic environment, Taiwan is rapidly becoming an aging society. There is a growing need for elderly products, and therefore the operation of web shops that sell elderly products is important. In a
Keywords :
Web shop , E-COMMERCE , Internet Marketing , Key performance indicators , Decision Making Trial and Evaluation Laboratory (DEMATEL)
Journal title :
Archives of Gerontology and Geriatrics
Serial Year :
2012
Journal title :
Archives of Gerontology and Geriatrics
Record number :
1767451
Link To Document :
بازگشت