Title of article :
Why build a customer relationship management capability?
Author/Authors :
Tim Coltman، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Pages :
20
From page :
301
To page :
320
Keywords :
customer relationship management , Technology investment , Performance
Journal title :
Journal of Strategic Information Systems
Serial Year :
2007
Journal title :
Journal of Strategic Information Systems
Record number :
178019
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=178019
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