Title of article
When do purchase intentions predict sales?
Author/Authors
Vicki G. Morwitz، نويسنده , , Joel H. Steckel، نويسنده , , Alok Gupta، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
18
From page
347
To page
364
Keywords
Purchase intentions , meta-analysis , Marketing research , Sales forecasting
Journal title
International Journal of Forecasting
Serial Year
2007
Journal title
International Journal of Forecasting
Record number
179283
Link To Document