Title of article :
The behavioral relevance of mental accounting for the pricing of financial options
Author/Authors :
Bettina Rockenbach، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Keywords :
Mental accounts , option pricing , Arbitrage , Bounded rationality
Journal title :
Journal of Economic Behavior and Organization
Journal title :
Journal of Economic Behavior and Organization
